Product Marketing Manager - Developer

March 29

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Coinbase

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Coinbase is a leading cryptocurrency exchange that allows individuals and businesses to buy, sell, and manage a wide variety of cryptocurrencies, including Bitcoin, Ethereum, and many others. It offers advanced trading tools, secure wallets, and educational resources to help users navigate the digital asset landscape. With a commitment to creating an open financial system, Coinbase also provides institutional solutions, staking services, and a platform for cryptocurrency developers.

Digital Currency • Software • Payment Processing • Bitcoin • Technology

1001 - 5000 employees

₿ Crypto

🛍️ eCommerce

💳 Fintech

📋 Description

•Responsible for the development and execution of the Coinbase Developer Platform’s community engagement programs including hackathons, meetups, grant programs, events, paid, and email •Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and tactics •Develop and lead successful product launches and marketing/GTM campaigns •Partner closely with the business development and sales teams to develop compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites •Work cross-functionally with product, business development, design, engineering, communications, and customer support to help build our customer pipeline and achieve world-class developer acquisition and retention rates •Measure and report against the performance of product marketing initiatives •Think big about the future of onchain and how we can bring developers onchain more quickly

🎯 Requirements

•4+ years of experience in product marketing roles at innovative, developer-focused software companies •Emerging knowledge of building and engaging developer communities •Has worked on successful product launches, developer activation/retention programs, and marketing/GTM campaigns •Experience developing compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites •Product marketing experience in crypto, AI, Payments, or e-Comm product environment •Powerful storyteller: written, verbal, and visual •Demonstrated track record of creating campaigns to build community, deepen engagement & retention •Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions •Outstanding project management skills •Ability to come up to speed on technical topics quickly •Ability to form strong relationships with a product team and cross-functional partners •Self-starter and ability to be ready to roll-up your sleeves and get things done

🏖️ Benefits

•target bonus •target equity •benefits (including medical, dental, vision and 401(k))