Marketing Campaign Manager

2 days ago

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Description

• Design and execute marketing campaigns for various product life cycle stages, including go-to-market, growth, and maintenance phases. • Utilise analytics to make data-driven marketing decisions and focus on high-impact strategies. • Spearhead co-marketing campaigns by identifying industry opportunities and establishing partnerships. • Stay updated on DeFi and blockchain trends to strategically position products. • Analyse campaign metrics to evaluate performance and adjust strategies as needed. • Work collaboratively across departments, fostering synergy with business development, product, and design teams. • Maintain the brand voice across multiple platforms, including social media, Discord, YouTube, and Medium. • Create and oversee digital content, such as animated videos, blog posts, and social media updates. • Collaborate with creators and design teams to produce visually appealing and informative content. • Utilise AI tools to maximise marketing output effectively. • Update websites and documentation to reflect current offerings and market demand.

Requirements

• Bachelor's degree in Marketing, Business, or related field (Master's preferred). • Proven experience in marketing campaign management, particularly in the blockchain or DeFi industry. • Strong analytical and data-driven decision-making skills. • Exceptional project management and time management abilities. • Proficiency in multichannel marketing, including social media, newsletters, and PR. • Expertise in optimising website traffic and conversion rates. • Knowledge of AI tools and their applications in marketing. • Excellent written and verbal communication skills. • Ability to work collaboratively in a cross-functional team environment. • Strong leadership and team management skills.