Social Media Manager

August 17

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Colibri Group

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Appraisal • Distance Learning • Business • Teachers • Nurses

1001 - 5000

Description

• Develop and implement social media strategies that position Colibri Real Estate as a thought leader aligning with business goals and objectives across multiple brands. • Refine our social media strategy and adjust our content pillars around various social media channels, trends, performance analytics and evolving audiences. • Manage day-to-day activities on all social media platforms including but not limited to Facebook, Instagram, LinkedIn, Twitter, and YouTube while creating a bench of experts by channel to keep up with best and next practices. • Work closely with our brand ambassador, content and product teams to support our YouTube strategy as well as serve as one of the faces to our community. • Improve engagement and leverage social media to reinforce our position and become a thought leader. • Identify consultants, creators, and third parties that are experts in a specific social media channel to improve engagement and followings. • Stay up to date on social media trends as well as best and next practices; study algorithm changes and identifying trending hooks and what competitors are doing. • Monitor and analyze key performance metrics, providing regular reporting and actionable recommendations to senior leadership. • Create, curate, and manage all published content (images, video, written) across social media channels to ensure consistent branding and messaging. • Collaborate with marketing, sales, and content teams to ensure coordinated support of integrated campaigns and ensure social media efforts is supporting key marketing initiatives. • Complete other duties and special projects as requested.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field is required. • Minimum four (4) years of experience working in social media marketing or as a digital media specialist. • Demonstrated experience managing multiple social media accounts effectively, preferably in the education or real estate industry. • Experience with increasing engagement and followings for brands you’ve managed. • Experience in establishing KPIs, setting up dashboards, and leveraging analytics to guide optimizations and future strategies. • Experience working in a complex environment and supported multiple brands with heavy localization is desirable. • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms. • Excellent writing, editing, and communication skills with a strong attention to detail. • Proven track record of success in developing and executing social media strategies that drive measurable business results. • Be a creative thinker with the ability to generate innovative ideas and campaigns. • You have the ability to work effectively under pressure and meet deadlines in a fast-paced environment. • Have a curious mind, are a life-long learner, and have a passion for innovating, testing, and continually improving marketing performance. • Be a self-starter that enjoys working with cross functional teams while balancing multiple priorities.