Email Marketing Manager
March 20
Description
• Leverage data-driven decision-making and a deep understanding of email best practices to optimize performance of email programs. • Manage the full communication journey from contact creation to trial launch for inbound leads, identifying areas for automation and executing accordingly. • Track and report back on all campaigns, including maintaining a calendar, establishing performance benchmarks and KPIs, and working cross-functionally to ensure proper logging, logic, and dashboards are in place. • Optimize to business KPIs through comprehensive A/B testing in one-time sends and drip sequences. • Partner with Content, Marketing, and Product teams to execute audience-centric and ROI-driven initiatives. • Partner with the product team to build and execute go-to market communication strategies for new features and product enhancements. • Execute key operational tasks, from creative recommendations to A/B testing, QA, and deployment.
Requirements
• 4+ years of experience managing end-to-end email campaigns (including segmentation and automations) within SalesForce Marketing Cloud • 3+ years of experience using SalesForce Marketing Cloud (SFMC) • Strong inquisitive & investigative skills with the ability to understand and interpret numerous key performance indicators • Skilled in email database management, especially when it comes to CRM integrations • HTML and CSS knowledge as applied to email templates + an eye for design • Understanding of B2B sales cycles
Benefits
• This role will be based in Mumbai, India • Will own strategy and execution for all email communication sequences • Partner with various teams • Report to the Head of Marketing
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