Conagra Brands
Conagra Brands is a leading food company with a rich heritage of producing a variety of iconic and emerging food brands. The company is committed to delivering great tasting food through continuous innovation, focusing on safety, nutrition, and the preferences of consumers. Conagra Brands works closely with suppliers and retailers to ensure its products reach millions of tables daily. The company is dedicated to corporate social responsibility, emphasizing responsible sourcing, environmental sustainability, diversity, and community support. Through partnerships and campaigns, Conagra also actively fights food insecurity and promotes social welfare. Their diverse portfolio includes household names such as Birds Eye, Marie Callender’s, Healthy Choice, and Slim Jim, aiming to cater to a wide array of tastes and dietary preferences.
Marketing • Finance • R&D • Brand • Sales
Search Engine Optimisation Expert
November 3, 2024
Conagra Brands
Conagra Brands is a leading food company with a rich heritage of producing a variety of iconic and emerging food brands. The company is committed to delivering great tasting food through continuous innovation, focusing on safety, nutrition, and the preferences of consumers. Conagra Brands works closely with suppliers and retailers to ensure its products reach millions of tables daily. The company is dedicated to corporate social responsibility, emphasizing responsible sourcing, environmental sustainability, diversity, and community support. Through partnerships and campaigns, Conagra also actively fights food insecurity and promotes social welfare. Their diverse portfolio includes household names such as Birds Eye, Marie Callender’s, Healthy Choice, and Slim Jim, aiming to cater to a wide array of tastes and dietary preferences.
Marketing • Finance • R&D • Brand • Sales
📋 Description
• Define and execute a strategic organic search roadmap for Agara’s AI products. • Work with the marketing team to drive the quarterly strategy, keyword research processes and opportunity analyses. • Successfully drive complex issues through analysis and resolution. • Partner with content, product, marketing, international and technical teams to track and report on SEO efforts. • Continuously identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits and data/traffic analysis. • Develop, socialize and champion an SEO content strategy among various cross-functional partners backed by data and forecasts. • Have a clear point of view and be able to present convincingly to executives, partners, and users/customers. • Educate product, design and development teams and partners on current industry trends and content methodologies. • Provide periodic and regular updates to team members on project status, timelines, and results. • Partner with studio, content, and product to implement SEO standards during site redesigns, new product rollouts, enhancements and new site features. • Keep up with industry trends, search engine algorithm updates, competitive landscape.
🎯 Requirements
• 4-6 years of SEO experience; minimum 3 years leading an SEO program. • Experience with keyword search, ranking and analytical abilities to test hypotheses for content effectiveness and make adjustments to achieve business outcomes. • Familiarity with popular SEO industry tools and resources including Google Search Console, Ahrefs to glean valuable insights and findings from data. • Ability to thrive in a fast-paced environment, lead through ambiguity and adapt to an always evolving search industry.
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