Data Platform Specialist
September 23, 2024
Description
• Business Partnership: Support requirement capture workshops with marketing stakeholders for Omni-channel customer engagement strategy. Support inbound audience requests from business stakeholders. • Audience Management & Activation: Build campaign audiences in CDP, set up audience journeys, review with stakeholders and activate the audiences across marketing channels. • Data Governance & Hygiene: Support Data Quality efforts, including the collection and maintenance of complete, consistent and compliant data. Execute data validation, and perform UAT on new builds • Build to scale: Partner with IT & Ops to build new integration endpoints with clearly articulated User Stories, roadmap and implementation plans. Build proofs-of-concept (POC) for potential new solutions and technologies by partnering with technology teams.
Requirements
• 2-3 years of experience in B2B demand generation, marketing analytics & data strategy. • Extensive hands-on experience with a Customer Data Platforms (ActionIQ/Salesforce/Adobe or any other related) to build and enrich customer profile for omnichannel marketing. • Hands-on experience in Google Ads Manager and other Google Products. • Proficiency in SQL/Query languages. • Technical understanding of Marketing Automation tools (Marketo/SFMC etc), Salesforce CRM, Advertising platforms (e.g. Google Ads, Facebook) is highly desirable. • Experience in digital marketing environment, advertisement agencies, or publisher • A passion for metrics. You live for the data. • Produce high quality and quantity of work product, occasionally under tight timelines. • Strong technology, analytics and organizational skills. • Salesforce Certification or any other related.
Benefits
Home-based • Medical, Dental Coverage and Life insurance • Paid Vacation and Sick Leave (with Quarterly Sick Leave Conversion) • Competitive salary package and annual appraisal • Financial Assistance Program • Mandatory Government Benefits and 13th Month Pay • Regular Company Events, Work Life Balance, and Career growth opportunities
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