Marketing Program Manager

August 7

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Leader in global offshoring solutions. Find great talent, lower costs: source skills at scale with Integrated Resourcing

1001 - 5000

Description

• Develop and execute marketing strategies to engage customers with timely and relevant messages • Oversee the creation, scheduling, and distribution of email and SMS campaigns • Create and implement email marketing strategies to engage, acquire, and retain customers. • Manage email campaigns from conception to implementation, including content creation, segmentation, scheduling, and performance tracking. • Continuously optimize email performance through A/B testing, audience segmentation, and data analysis. • Manage a customer referral program to drive customer acquisition and retention. • Create referral incentives and promotions to encourage customers to refer their networks and monitor and analyze referral program performance metrics to identify opportunities for improvement. • Manage a realtor program to foster relationships with real estate professionals and drive referrals and monitor the success of the realtor program and make adjustments as needed. • Manage trade marketing programs to engage and incentivize trade partners. • Track and analyze the performance of trade marketing initiatives to ensure they meet business objectives.

Requirements

• BA/BS in Advertising, Business Administration, Communication, Marketing or related degree. Equivalent combination of education and experience may be considered. • 5+ years of experience in marketing program management, with a focus on email marketing, customer referral programs, SMS campaigns, realtor programs, CDP, CRM, and trade programs. • Proficiency in Microsoft Office, PowerPoint, and Excel and design tools such as Canva preferred • Excellent analytical skills with the ability to interpret data and derive actionable insights. • Proficiency in marketing automation platforms, CRM systems, CDP tools, and analytics tools.

Benefits

• Work from home • Medical, Dental Coverage and Life insurance from day 1 of employment • Paid Vacation and Sick Leave (with Quarterly Sick Leave Conversion) • Competitive salary package and annual appraisal • Financial Assistance Program • Mandatory Government Benefits and 13th Month Pay • Complimentary Sleeping Quarters, Coffee at no cost • Complimentary Office Fitness and Wellness Facilities at no cost • Regular Company Events, Work Life Balance, and Career growth opportunities • Accessible location at the heart of Metro Manila --- the Mega Tower, EDSA