Associate Director - Marketing

Yesterday

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Modern Technology. Proven Approach.

eDiscovery Processing and Production • Software Development • Consulting • Forensics • Custom Engineering

11 - 50

Description

• Develop and execute marketing strategies that support CDS’s growth objectives, enhance brand visibility, and drive lead generation. • Oversee the creation, execution, and optimization of multi-channel marketing campaigns, including digital marketing, content marketing, events, and more. • Allocate resources to achieve marketing goals, monitor expenses, and ensure cost-efficient initiatives focused on ROI. • Conduct thorough research and analysis in the eDiscovery market to identify trends, opportunities, and competitive positioning, adjusting strategies accordingly. • Enhance and maintain the company’s brand identity and messaging across all channels and touchpoints. • Monitor and analyze campaign performance, providing insights and recommendations to optimize marketing efforts and achieve measurable results. • Work closely with sales, product, and customer success teams to ensure alignment of marketing initiatives with overall business objectives. • Demonstrate the ability to take initiative and work independently with minimal supervision, consistently seeking out new challenges and opportunities for growth.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field • An MBA or advanced degree is preferred • 3+ years of experience in marketing • Expertise in digital marketing, content strategy, lead generation, and campaign management • Excellent analytical skills with a data-driven approach to decision-making • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments • Experience with marketing automation tools, graphic design software, CRM systems, and analytics platforms

Benefits

• Competitive salary and performance-based bonuses • Comprehensive benefits package, including health, dental, and vision insurance • Opportunities for professional growth and development • A dynamic and supportive work environment • Flexible work arrangements and a commitment to work-life balance