Social Media Manager

August 26

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Copper Courier

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Your Arizona connection to news that matters.

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Description

• Responsible for publishing content across all social media accounts for specific property • Responsible for overall voice and tone consistency across all social platforms • Responsible for creating and publishing growth content across all social media • Regular collaboration with Civic Impact and Community teams for ongoing projects, performance and best practices • Be the first line of digital reporting and sourcing as news breaks and the primary developer of audiences across social media • Develop and build overall social media strategy, audience growth plan, content calendar, and measurement framework with a heavy focus on Instagram, FB and TikTok • Drive traffic to the newsletter with engaging, timely, and informative posts on social while collaborating directly with other departments • Inform the editorial team on trends and how to best optimize packaging to maximize engagement • Conceive smart, effective, and creative ideas designed for social distribution; including working to build partnerships with influencers and other publishers • Create social-first content that take the brand into new audience segments and bring our point of view to a mainstream audience, as well as niche communities. • Edit and A/B test story packaging to maximize engagement on all stories • Schedule content made in-house and by outside creators • Manage communications with reporters/editors to create social-specific promotions of their stories • Other responsibilities as assigned

Requirements

• 4+ years of professional working experience in the media industry • Proficiency in English • At least 2-3 years of recent, hands-on experience creating content for a social channel/channels for diverse audiences, generating and creating social-first stories for a media outlet • Demonstrates a deep understanding of content creation protocols, social trends and best practices for Facebook, Instagram, and TikTok • Strong understanding of how content across different social channels and platforms can build and grow a brand • Must have experience using social media analytics tools and a deep understanding of engagement metrics and audience growth strategies • Ability to independently make decisions and manage multiple projects and tasks • Interest or prior experience in a fast-growth startup environment • Interest and/or relevant experience in journalism or the news industry