Director - Customer Marketing

5 days ago

Apply Now

Receive Emails with Similar Jobs

Coupa Software

WebsiteLinkedInAll Job Openings

Spend is the fuel to help your company deliver performance, profitability, and purpose!

Procurement • Finance • Cloud-based Financial Applications • Purchasing • Sourcing

1001 - 5000

Description

• Manage a team of globally distributed customer marketing managers, supporting them in professional development, strategy, and operational excellence. • Collaborate cross-functionally to ensure alignment between marketing strategies, sales requirements, product vision and overall business objectives with goal of surrounding the customer with love through an ABM approach; develop and deliver comprehensive campaigns centered on customer success stories • Partner with the Customer Experience Programs manager to develop our customer advocacy and CAB strategy with a focus on automation to recruit, onboard, grow and promote our customer advocate program; establish and lead additional executive engagement programs • Develop success measurement criteria and reports and dashboards to measure, optimize and proactively report out on the end-to-end process of customer marketing, delivering against key program KPIs, and analyze program performance to enhance adoption and success and communicate the success across all stakeholders • Produce a dynamic library of customer stories in various formats, from case studies and blogs to videos and sales enablement tools, continuously promoting the success we achieve for our customers • In partnership with Integrated, Digital, and Content marketing, plan and execute customer campaigns and other strategic marketing • Manage day-to-day operations

Requirements

• 5+ years of direct Customer Marketing experience • Demonstrated success in implementing executive engagement programs • 2+ years experience in management, experience managing globally distributed teams preferred • Highly cross-functional, collaborative, proactive and communicative • Ability to collaborate with Customer Success and Marketing teams to bring new programs to life, drive expansion, and learn from customers • Excellent written and verbal communication required; confident in communicating with C-level executives, able to crisply articulate a vision that resonates with internal stakeholders and inspires customers • Industry-specific marketing expertise conversant in current customer marketing techniques and tools • Technology marketing and/or sales background, specifically in SaaS • Procurement, Finance, Supply Chain experience and topical expertise preferred • Effective and personable, demonstrating passion, objectivity, and poise under pressure • Willingness to travel both domestically and internationally