Growth Marketing Manager

2 days ago

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CourseStorm

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Our mission is to streamline access to education by offering impossibly simple online registration for local classes.

Class registration • Class marketing • Online registration • Education

11 - 50

💰 $1.2M Seed Round on 2019-02

Description

• Identify and nurture new acquisition channels: Whether it’s editorial sponsorships, podcasts, new social channels, or community outreach programs—you’ll develop a deep understanding of our market and ideal customer profile and what resonates with them. From there, you’ll uncover and test new acquisition channels in order to grow qualified leads to sales and support our ARR goals. Along the way, you’ll manage our database and their associated nurture workflows, ensuring viable leads are continuously being “warmed” toward a sales conversation. • Evaluate, manage, and optimize existing channels: You’ll have eyes on our existing acquisition channels—such as paid search and paid social—making sure they’re operating efficiently and recommending when we need to pause, adjust, or shift entirely. You’ll identify, monitor, and direct our efforts to scale organic visits and improve website conversion rates. This includes owning technical SEO, prioritizing areas of the marketing site for improvement, and managing conversion rate optimization efforts. • Facilitate data-informed decision making: You’ll measure, analyze, and report on performance across the funnel. You’ll own our data analytics pipeline from collection through to reporting, setting standards alongside Sales and Customer Success to support effective reporting and feedback loops, including data quality & governance, lead source classification and UTM consistency, and attribution rules. • Manage and maintain our marketing tech stack: You’ll own our marketing tech stack and budgets, managing contracts and renewals, proposing tech stack changes when needed, and working to limit tech debt. • Partner with cross-functional teams for full funnel effectiveness: You’ll build strong relationships with Sales and Customer Success, partnering on integrated efforts to drive and accelerate pipeline and establishing informative feedback loops to inform strategies.

Requirements

• A person who exhibits our values of Simplicity, Helpfulness and Growth. • Prior experience in a growth marketing or related role in a SaaS company, like demand gen, lifecycle, or marketing ops. • Strong analytical skills. You love diving into the numbers, analyzing campaign performance (accounting for cost/MQL and ROI) and identifying actionable insights to increase new customer acquisition and customer lifetime value. • Strong operational skills. You’re confident navigating a CRM (we use HubSpot), building workflows, maintaining database hygiene, pulling reports, managing tech and integrations, and are always looking for ways to improve efficiency. • Strong communication skills, both written and verbal. You understand the power of story, you’re comfortable writing copy for an email sequence or a landing page, and you’re able to clearly articulate yourself to teammates and our community. • You are customer-obsessed and understand that your growth strategy is only as strong as your understanding of our market and our ideal customer. Bonus points for experience in the nonprofit, arts, and/or education sectors. • We’d love it if you also have: Experience in field/event marketing—coordinating and managing virtual and in-person events, partner events, and event sponsorships

Benefits

• A healthy and thriving company culture -- you get to work with an amazing team of people who nurture true work+life fit • Flexible remote position • Health Insurance • Dental Insurance • Vision Insurance • Short-Term Disability Insurance • Life Insurance • Retirement Plan • Paid holidays • Paid time off -- "Take What You Need", Unlimited Paid Time Off • Employee Assistance Program • Paid professional development • $1,200 home office budget • $1k / year personal learning stipend: use it to buy books, classes with a friend, videos, etc -- just learn something new! • Voted one of the Best Places to Work In Maine 2022 - 2024