Digital Marketing Manager
16 hours ago
Description
• Managing and optimizing the paid media budget for maximum ROI • Developing paid advertising strategies tailored for B2B enterprise sales • Enhancing account-based marketing programs with paid advertising • Planning and optimizing acquisition campaigns across multiple platforms • Conducting audits of accounts and providing optimization recommendations • Writing compelling ad copy and designing high-converting landing pages • Executing A/B testing and optimization for ad creatives • Monitoring campaign performance and generating insights for improvement • Overseeing multi-channel campaigns aligned with company objectives • Providing detailed reports on metrics and campaign impact • Analyzing competitor strategies for opportunities • Collaborating with team members and sharing insights • Keeping up-to-date with digital marketing trends
Requirements
• At least 5 years of experience in multi-channel marketing, including social media campaigns • Skilled in data analysis and reporting, turning numbers into actionable insights • Successfully managed moderate to large-scale multi-channel accounts with budgets of at least $50k • Excellent knowledge of paid advertising platforms like Google Ads, Facebook Ads, and others • Expertise in Google Analytics to create, interpret, and act on standard and custom reports • Proficient with Google Ads scripts to optimize team workflows • Proven track record of implementing paid advertising initiatives with measurable results • Strong writing skills to craft engaging content for ads and landing pages • Analytical thinker with critical thinking skills for informed decision-making • Excellent attention to detail and high standards in work • Proactive, organized, and excels at time management • Problem-solver with strong research skills
Benefits
• Exceptional learning opportunities through conferences and courses • Competitive salary • Flexible paid holiday • Dynamic and supportive work environment • Monthly team-bonding events
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