Director, Community Marketing

June 26

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CrossFit, LLC

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The world's leading platform for health, happiness, and performance.

Fitness • Seminars • Training • Media

201 - 500

Description

• As the Director of Community Marketing, spearhead a new function supporting the global network of Affiliate owners • Responsible for developing and executing marketing strategies, creating training resources, and working closely with Country and Regional managers • Collaborate with the Director of Growth Marketing on acquisition campaigns and report directly to the CMO • Lead the creation of a dynamic Marketing Playbook and training syllabus, ensuring consistent updates based on feedback and insights • Distribute resources and gather feedback from Affiliate owners to improve support systems • Monitor performance and report on the effectiveness of marketing strategies and training programs • Serve as the primary liaison between the Marketing team and the GYM team for clear communication • Collaborate with Channel team to develop Affiliate and community facing comms plans

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred) • Proven experience (8+ years) in marketing, community management, or a related field • Demonstrated experience in developing and implementing marketing strategies and training programs • Experience working with a global network or decentralized teams, preferably in the fitness or wellness industry • Strong background in partnership management and collaboration with cross-functional teams • Experience in a leadership role, with a track record of managing and developing teams • In-depth understanding of marketing principles, strategies, and best practices • Knowledge of the fitness industry, particularly the needs and challenges of Affiliate owners • Familiarity with training and resource development for a diverse, global audience • Understanding of feedback mechanisms and how to incorporate feedback into strategic planning • Ability to develop and implement long-term marketing strategies that align with organizational goals • Excellent verbal and written communication skills, with the ability to effectively convey information to a diverse audience • Proficiency in analyzing data to inform decision-making and strategy adjustments • Familiarity with marketing tools and platforms, CRM systems, and data analysis software

Benefits

• Rich Medical, Dental, and Vision plans • Discretionary Paid Time Off – empowering you to unplug whenever and however you need to • Flexible spending account and 401(k) with employer matching - vested on day one • CrossFit Gym Membership Reimbursement • CrossFit Courses Benefit • Partnership Perks