Crypto.com
Crypto. com is a cryptocurrency platform that offers a variety of services including trading, digital wallets, and payment solutions. The platform allows users to buy, sell, and manage a wide range of cryptocurrencies. Known for its user-friendly interface and comprehensive mobile app, Crypto. com aims to make cryptocurrency accessible to everyone. It also offers a rewards program through its Visa card offering, which gives users cryptocurrency cashback on purchases, integrating seamlessly into everyday life.
Blockchain • Cryptocurrency • FX • Mobile Payments
Technical Growth Hacker
October 14, 2024
Crypto.com
Crypto. com is a cryptocurrency platform that offers a variety of services including trading, digital wallets, and payment solutions. The platform allows users to buy, sell, and manage a wide range of cryptocurrencies. Known for its user-friendly interface and comprehensive mobile app, Crypto. com aims to make cryptocurrency accessible to everyone. It also offers a rewards program through its Visa card offering, which gives users cryptocurrency cashback on purchases, integrating seamlessly into everyday life.
Blockchain • Cryptocurrency • FX • Mobile Payments
📋 Description
• Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on. • Bringing traditional and creative ideas how to grow those KPIs. • A/B testing those ideas. • Analyzing the data and users’ feedback. • Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric. • Driving traffic to your website, landing pages, social media, apps… • Understanding conversion rate optimization (CRO) principles and hacksand being able to apply CRO hacks to any businesses. • Working on a lean startup process. • Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue) • Prioritizing growth channels. • Optimizing channels in order to always improve the performance of ones business. • Scaling and Automating the growth processes. • Knowledgeable about referral marketing and being able to create viral growth.
🎯 Requirements
• A Love of all things Crypto • Proven track record of rapid consumer recruitment/acquisiton • Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics. • Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience (Note: being a people's person should be part of the growth hacker's capabilities but is also part of the the anatomy of an entrepreneur. • Willing to learn. • Having a startup mindset. If you're not sure what a startup is (A startup is NOT a new tech company), you can check what is a startup here. • A/B Testing and Data Analytics experience • Editing and copywriting skills • Not being scared of pivoting • Knowledge about both inbound and outbound marketing • Programming knowledge: even if it’s not compulsory, it is recommended. • Being performance and results-oriented • Being curious and creative • Being relentless in pursuit of growth • Having experience with growth hackings tools such as Optimizely for A/B Testing, active campaign for email marketing, HubSpot /pipedrive for CRM, sales and marketing purposes, Zapier to automate workflows...
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