Regional Sales Director - LATAM
November 7
Description
• The Regional Sales Director (“RSD”) position is responsible for revenue generation from travel agency partners and direct management of all aspects of Crystal Cruises’ business development in an assigned geographic territory. • The RSD is responsible for increasing sales and achieving established Key Performance Indicators (“KPIs”) for Crystal Cruises. • This position will collaborate with various teams and departments within the company including but not limited to Marketing, Revenue Management, IT and Strategic and National Accounts to create programs which drive sales within their assigned sales region in order to support Crystal Cruises commercial objectives. • Responsible for developing a Tier One portfolio of travel agency partners within their assigned geographic territory. • The number of travel agency partners in assigned territory will be established in conjunction with executive sales management, guided by revenue generation and business needs and is subject to change on an annual basis based on revenue. • Conduct staff training (physical or virtual via webinars) to familiarize the agency’s travel advisors with the Crystal product to effectively sell the Crystal Cruises brand experience to the appropriate target customer. • Seek out and close affinity or promotional group business. • Create an annual overhead budget to achieve the above goals. • Participate in travel agency partner consumer events both physical and virtual (i.e., Cruise Nights) as feasible given availability, cost, budget, and revenue opportunity. • Represent Crystal at industry trade shows and events when required in assigned territory in addition to any conference or event sponsored by a National Account or Consortia partner as requested. • Maintain a presence on at least one Social Media site of choice (i.e., Facebook, Twitter, Instagram etc.). • RSD will be required to analyze territory sales, marketing ROI, challenges and opportunities and provide a detailed business plan to supervisor by December 1st of each calendar year that covers the next calendar year. • Must be proficient in Outlook, Word, Excel, PowerPoint, Crystal Cruises’ reservations system, Customer Relationship Management (CRM) platform and standard business technology including all features of mobile devices, office electronics, printers, scanners etc. • Competent in creating and submitting required monthly reports or ad-hoc reports in a timely manner as requested by Crystal management. • RSD must achieve no less than a yearly average of 85% of the established revenue target.
Requirements
• Bachelor’s degree required or equivalent experience. • 5 – 10 years of experience in travel industry sales. Luxury Cruise Line experience preferred. • Extensive knowledge of the luxury cruise market and competitive set. • Extensive international destination knowledge, including Crystal Cruises’ destinations preferred. • Existing travel industry sales relationships in assigned territory/region. • Demonstrated track record of sales success required with a leading luxury travel company. • Management experience that includes sales team management preferred. • Positive, energetic, and professional demeanor. • Excellent sales, customer service and relationship building skills. • Excellent written, verbal and presentation skills. • Exceptional organizational and administrative skills. • Self-motivated and results oriented with proven ability to achieve sales objectives. • Capable of working independently with minimal day to day direction. • Capable of multi-tasking and working in a fast-paced environment. • Skilled at problem solving and decision making. • Ability to tactfully handle both internal and external contact challenges with the intent of finding mutually beneficial solutions. • Ability to maintain professionalism when faced with adversity, particularly when supporting company policies and positions that may not be accepted or understood. • Fluency in MS Office applications, including Outlook, Word, PowerPoint, and Excel. • Must be able to travel as needed domestically and internationally. • Must have a valid driver’s license as well as a reliable and well-maintained vehicle to be used for business purposes.
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