Senior Director of Global Marketing
September 12
Description
• Develop and implement global marketing strategies for brand awareness and lead generation. • Oversee execution of multi-channel marketing campaigns aligned with business goals. • Design customer journeys to enhance user experience and retention. • Lead and mentor a global marketing team, fostering creativity and accountability. • Collaborate with product, sales, and customer success teams for alignment on goals. • Analyze market trends and customer insights to refine strategies. • Manage the marketing budget for efficient resource allocation. • Establish KPIs to track performance and optimize campaigns. • Maintain global brand consistency while adapting to regional demands. • Stay ahead of marketing trends and implement innovative strategies.
Requirements
• Minimum 8+ years of marketing experience, with at least 3 years in a leadership role within a blockchain/crypto-focused RegTech/FinTech SaaS company. • In-depth knowledge of blockchain and cryptocurrency markets is mandatory. • Proven experience marketing to institutional and governmental clients is essential. • Extensive experience in global B2B marketing, including demand generation, content strategy, digital marketing, and brand management. • Strong understanding of how to market to compliance departments, financial institutions, and governmental agencies. • Demonstrated success in leading and inspiring diverse, cross-functional teams in a fast-paced environment. • Proficiency in marketing analytics, CRM systems, and marketing automation platforms (e.g., HubSpot). • Excellent interpersonal and communication skills, with the ability to influence internal and external stakeholders, including industry leaders and partners. • Ability to thrive in a results-oriented, fast-paced environment with a focus on delivering measurable outcomes and driving revenue growth. • Experience in launching and scaling marketing initiatives across multiple regions, with sensitivity to cultural nuances and market-specific differences.
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