Retention Marketing Manager

March 13

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Darkroom

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Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands. Our team has been responsible for generating hundreds of millions of dollars in market value for some of the most innovative brands in the world. Brand launches and growth engagements include VYBES, Olipop, and Maaji. A category leader in results-driven growth marketing, Darkroom’s success is attributed to our unique partnership model, purposefully built to launch brands to market and accelerate growth. Our model is predicated on four major disciplines — Brand & Identity, Digital Products, Creative Production and Growth Marketing – threaded by one cohesive, interdisciplinary team. We are selective about who we work with. With offices in Los Angeles, New York, and Kyiv, we attract top talent across creative advertising, growth marketing, and engineering—ensuring our clients work with subject-matter experts across all of our disciplines. Darkroom operates Darkroom Labs, Darkroom Digital, Darkroom Capital, Darkroom Studios, and DarkMatter.

Shopify Development • WordPress Development • Custom Development • Performance Creative • Creative Production

51 - 200 employees

📋 Description

• About Darkroom: We're building the future of advertising and are looking for the minds to help us do it. • Darkroom is a progressive omni-channel growth marketing agency focused on retail, e-commerce, and consumer businesses. • We have been recognized as one of the fastest growing private companies in America by Inc. 5000 (2023). • We are looking for a highly innovative, data-driven Retention Marketing Manager, who’s motivated by the challenge of working with some of the fastest-growing e-commerce and digital brands. • You will join a team of email, SMS, and retention marketing industry experts to drive client revenue. • Partner with internal cross-functional colleagues to go deeper into understanding our customer needs and insights with a specific focus on deepening retention and building loyalty. • Lead a cross-functional team to build creative strategies in email and SMS campaign development to help our clients grow.

🎯 Requirements

• 5+ years of work experience in digital marketing. • You immerse yourself in scaling personalized D2C/e-commerce email and SMS programs that build deep customer relationships for clients. • You can creatively message the value propositions of any brand’s product catalog to create email and SMS campaigns that customers find to be engaging, informative, and persuasive. • You’re passionate about developing creative customer journeys and loyalty programs that drive loyalty and lifetime value. • You have experience working in Klaviyo (or similar ESPs) including list segmentation, lifecycle drip automation, and triggered events. Additionally, you have knowledge of Shopify and its tech stack options such as Privy, JustUno, Yotpo, Octane AI, etc. • You have developed SMS strategies and have experience working with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo. • You're used to working in a fast-paced environment and can project manage multiple tasks at once for yourself, your team, and your clients. • You love making data-driven decisions and excel at turning analytics into actionable SMS and email strategies that drive client revenue. • You dedicate time to learning and being on the cutting edge of trends and best practices in the world of DTC marketing. • You've had at least one direct report before OR exceptional leadership skills working with cross-functional teams. • Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level.

🏖️ Benefits

• Unlimited Vacation Policy and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy and holidays throughout the year to keep you recharged and sharp. • Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in the Bay Area, New York, Philly, Lisbon, São Paulo, and Barcelona! • Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance. • Finances, growth, and retirement: Equity incentives, and a profit-sharing opportunity so we can help you save as the company grows. • Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.