Product Marketing Manager

16 hours ago

🏈 Alabama – Remote

Although this job is listed in Alabama, this company may be open to hiring remote in other states.

💵 undefined114k - undefined169k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Daxko

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The Daxko Nation includes several distinct brands: Daxko, CSI Spectrum, Club Automation, AAC, GroupEx PRO, SugarWOD, and Zen Planner. Through these brands, we deliver comprehensive technology solutions and experienced services to health & wellness facilities. Since we began in 1998, we’ve grown to span 68 countries, 10,000 facilities and over 20 million members. Our customers rely on us to be the engine of their growth with deep insight, guidance, technology solutions, and exceptional experiences that make us the industry’s recognized #1 software provider.

software • nonprofit • YMCA • health and wellness organizations • software-as-a-service

501 - 1000 employees

💰 Private Equity Round on 2021-10

📋 Description

• As a Product Marketing Manager, you’ll be the driving force behind our market intelligence, strategy, and positioning • Dive deep into industry trends, competitors, influencers, and target audiences to keep Daxko at the forefront of the market • Develop and execute annual intelligence strategies designed to achieve market leadership across all verticals • Provide Brand Managers and stakeholders with data-backed research, insights, and trends to fuel strategic marketing execution • Lead marketing strategy and go-to-market (GTM) efforts for key partnerships, corporate offerings, and Daxko Exchange • Create compelling assets and contribute to reporting for the Board of Directors and Senior Leadership Team to drive informed decision-making • Develop persuasive proposals and initiatives that captivate the market and elevate our brand presence • Work seamlessly with teams across the organization to ensure marketing, sales, and product goals are perfectly aligned • Plan and coordinate cross-product strategies to effectively market and sell additional solutions in alignment with company goals • Bring passion and energy to the fitness, health, and wellness market, helping expand Daxko’s influence and leadership

🎯 Requirements

• 5+ years of experience in marketing, with a strong focus on strategy planning and brand management • Exceptional communication and storytelling skills—both written and verbal • Strong analytical and problem-solving abilities with a keen attention to detail • Proficiency in Salesforce and an understanding of market research concepts (JTBD/ODI methodology preferred) • Ability to thrive in a high-paced, dynamic work environment while managing multiple priorities

🏖️ Benefits

• Flexible paid time off • Affordable health, dental, and vision insurance options • Monthly fitness reimbursement • 401(k) matching • New-Parent Paid Leave • Casual work environments • Remote work