Senior Marketing Automation Specialist

March 29

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Delphix

WebsiteLinkedInAll Job Openings

Data as a Service • Database Virtualization • DevOps • Cloud Migration • Application Development

501 - 1000

💰 Series D on 2021-10

Description

• 3+ years of marketing experience in a similar role required • Prior experience within a B2B marketing setting, preferred • Marketo certification, preferred • Advanced Excel knowledge, preferred • Hands-on experience with Salesforce, preferred • SQL skills, preferred • HTML, CSS, JS knowledge, preferred • Team player and a great communicator • An advocate for high standards, not someone who takes the easy road • Superior verbal and written communications • Fluent in English • Willingness to shift work hours to align with global teams, roughly 4pm-12am IST

Requirements

• Responsible for planning, implementing, directing, and administering all aspects of the human resources function for the Mid-Atlantic Region • Provide day-to-day management of the Employee Relations team

Benefits

• Own tactical campaign execution in Marketo • Own and manage daily hands-on work including campaigns, email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management • Understand the framework of campaigns, lead routing, list uploads, and data management between sales and marketing systems • Build the end-to-end operational components for a market-facing webinar, including the landing page, Marketo form, and any requisite integrations • Set up, test, maintain, and report on recurring and triggered campaigns • Set up A/B tests for poorly performing emails and optimize to improve engagement, using data from successful variations to inform the test • Integrate third-party tools and applications with Marketo (i.e. Linkedin Leadgen Forms, Zoom webinar setup) • Collaborate with cross functional stakeholders globally to deliver operational needs within defined SLAs • Review the project queue to ensure requirements complete before work begins • Help develop best practices and documentation • Bring a mindset of continuous improvement and evolution