Marketing Manager

August 2

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DEW SOFTWARE INC

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IT Consulting • IT Staffing • Project Deliveries • Mobile Application Development

51 - 200

Description

• Develop and implement strategic marketing plans to drive brand awareness and lead generation. • Create and manage marketing campaigns across various channels, including email, social media, digital advertising, and events. • Collaborate with cross-functional teams to create compelling content, including blog posts, whitepapers, case studies, and videos. • Manage the company's website and optimize its content and user experience. • Monitor and analyze marketing performance metrics to track campaign effectiveness and ROI. • Manage the marketing budget to ensure efficient allocation of resources. • Stay up-to-date with industry trends and best practices to identify new marketing opportunities. • Build and maintain relationships with industry influencers and partners to expand brand reach. • Organize and coordinate industry events, including trade shows and conferences. • Manage external agencies and vendors to support marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. • 5+ years of experience in marketing management, preferably in the technology industry. • Proven track record in developing and executing successful marketing strategies and campaigns. • Strong knowledge of digital marketing channels and tactics. • Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems. • Excellent written and verbal communication skills. • Strong analytical and problem-solving abilities. • Ability to manage multiple projects and prioritize effectively. • Team-oriented mindset with strong leadership and collaboration skills. • Highly creative and innovative mindset. • Experience in the technology or software industry is a plus.