Digital Science
Advancing the research ecosystem. Together, we make open, collaborative and inclusive research possible.
Text Mining • Incubator • Science • Artificial Intelligence • Machine Learning
501 - 1000
Senior Product Marketing Manager - 12-month contract
August 31
Digital Science
Advancing the research ecosystem. Together, we make open, collaborative and inclusive research possible.
Text Mining • Incubator • Science • Artificial Intelligence • Machine Learning
501 - 1000
Description
•Effectively positioning and differentiating our existing products in the market •Planning and delivering effective GTM marketing strategies for new product launches and critical feature enhancements •Partnering with, and supporting, sales and campaign marketing teams to meet revenue targets
Requirements
•Develop and execute go-to-market strategies for new product launches, including competitive analysis, positioning, messaging and sales enablement. •Work with the Marketing Director and audience experts to refine product positioning and messaging for existing solutions •Develop product and market expertise to support the sales and marketing teams on campaigns and outreach •Understand the competitive marketplace and how we differentiate ourselves •Deliver go-to-market plans for critical product enhancements •Analyze market research and adapt and inform strategies as appropriate •Stay up-to-date with industry trends, market dynamics, and emerging technologies to identify new opportunities •Conduct market research to identify customer needs, market trends, competitive landscape, message testing and opportunities for product differentiation. •Create compelling product messaging and positioning that resonates with target audiences and effectively communicates the value proposition of our products. •Develop and implement marketing campaigns across multiple channels, including digital marketing, events, content marketing, and PR, to generate leads and drive demand. •Drive product and critical feature launches and coordinate all marketing activities to ensure successful execution and maximum impact. •Ensure delivery of effective product content that effectively promotes the product value proposition e.g. case studies, use cases, videos, infographics, product-specific blog posts, web copy •Create effective sales enablement materials e.g. battlecards, playbooks, collateral •Produce engaging, compelling, and solution-led marketing collateral that effectively promotes the product offering and meets the needs of target customers •Oversee the rollout of product prompts in Intercom to improve the app experience and product communication •Analyze and report on key metrics and performance indicators to track the effectiveness of marketing initiatives and optimize future strategies •Keep up to date with competitor developments, look to apply these insights to positioning/messaging/support collateral, and feed into sales battlecards •Engage regularly with internal stakeholders, including product, PSMs, sales and marketing teams, to present market research, communicate launch plans and product messaging and positioning to drive revenue growth •Partner with the sales team to develop sales collateral, tools, and training materials that support the selling process and drive customer engagement. •Effectively brief agencies to create compelling collateral that communications product value •Regularly meet with customer-facing stakeholders to listen and understand the needs of the customer and product feedback in order to optimize marketing plans and collateral •Oversee internal and external comms for new product developments and features, including effective briefs to internal teams like press •Manage and mentor a Product Marketing Executive, fostering a culture of collaboration, learning, and delivery.
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