Associate Creator Marketing Manager

November 27

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Digital Extremes

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Description

• As the Associate Creator Marketing Manager, you will play a key role in working with content creators across major online platforms (Twitch, YouTube, TikTok, etc.) to support global marketing and communication campaigns for Digital Extremes’ games. • Develop strategic creator marketing plans, activations, media buys and partnerships through paid, earned and owned channels. • Effectively collaborate with or manage Digital Extremes’ creator marketing agencies in supporting campaigns. • Collaborate with the Digital Extremes Community Management team to help support the Community Creator Program. • Forecast outcomes, track performance, and report on established KPI’s and metrics. • Support the day-to-day project management and execution of creator marketing initiatives. • Explore ways to create new partnerships, innovative programs, and leverage new channels. • Attend consumer shows and industry events as an active and contributing member of the greater global creator community. • Contribute responsibly as an accountable member of the Marketing group. • Assist with central support tasks for Digital Extremes, while also maintaining project management tools such as JIRA, Google Docs, Confluence, Basecamp.

Requirements

• 3+ years of publishing experience in video games or entertainment industries. • At least one year of direct experience working with content creators. • 3+ years of experience working with creators within a live service games publishing environment - agency or studio. • Detail-oriented, quality-focused and driven to consistently meet tight deadlines while still achieving objectives and progressing long-lead projects • Embrace accountability and feel Individual responsibility for championing outcomes despite projects with shared ownership • Strong understanding of marketing and communications principles • Strong knowledge of the video game industry, content creators, and popular and emerging content creator platforms, including YouTube, Twitch, etc. • Strong creative skills with experience developing unique and imaginative marketing programs • Strong understanding of Creators and their communities, and how to best partner with them, across popular and emerging channels. • Experience in planning and executing paid and organic Creator Marketing programs for AAA titles - live services games are a bonus! • Ability to leverage analytics, insights and reporting to make more informed decisions • Strong organizational and project management skills capable of working on numerous projects in a fast-paced deadline-driven environment • Capable of effectively communicating, coordinating and building internal relationships through digital communication platforms and video conference, including the ability to maintain effective working partnerships with external studio partners in various remote locations • Intermediate skill with MS Office and Google Suite • Basic skill in searching, analyzing and organizing Influencer viewership and audience data through Tracking Tools (e.g. - Rainmaker, GameSight, GRIN, etc.) • Basic skill in UTM creation and analysis through Tracking Tools (Google Analytics, GameSight, etc.) • Avid gamer. Warframe fan a plus!

Benefits

• Competitive salary with potential bonus opportunities • Excellent benefits and paid time off • Matching RRSP or Simple IRA • Employee Assistance Program (EAP) • Virtual access to Dialogue or Magellan, our mental wellness and healthcare services app • Professional development and career support • Work-life balance wellness subsidies • Be part of “Giving Back” through a multitude of fundraising venues at DE • Employee events and team building exercises