Performance Marketing Associate / Specialist

August 22

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Digital Extremes

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Founded in 1993 by James Schmalz, Digital Extremes ranks as one of the world’s top independent development studios in the interactive entertainment industry$1. .$1

201 - 500

Description

• Manage new user acquisition and retargeting campaigns to drive high ROI ensuring efficient budget allocation across channels. • Optimize user acquisition by conducting A/B testing and implementing strategies to achieve performance goals. • Perform market research and competitor analysis to uncover new growth opportunities and emerging trends. • Partner with the Analytics team to create data-driven insights, set and track targets, and build reporting tools to monitor and evaluate success. • Collaborate with in-house creative teams to develop engaging marketing creatives, leveraging trends and testing frameworks. • Assist in managing relationships with external partners, including advertising platforms and media agencies.

Requirements

• Bachelor’s Degree in Management; Marketing, Economics, Statistics, or equivalent science degree, required. • 1-2 years of experience in a performance marketing, analytics, or media management role having run multiple campaigns spanning across social media, search, console media, app and display. • Experience managing advertising campaigns for multi-platform games across various channels and international markets. • Mobile app install experience. Familiarity with mobile attribution. • Well-versed in the web analytics and performance attribution space, and the use of relevant channel ad management tools, experience with digital analytics tracking implementation, a plus. • Comfort with analyzing and pivoting data to land on actionable insights for future campaigns. • Extremely detail-oriented, quality-focused and driven to consistently meet tight deadlines. • Ability to effectively navigate a dynamic, fast-paced environment with constant change and ambiguity. • Responsibility for championing outcomes for projects with shared ownership. • Strong project management skills. Should be able to work on numerous projects in a fast-paced deadline-driven environment. • Knowledge of JIRA, Trello and Slack and proficiency with MS Office and Google Suite. • Clever, creative personality with a passion for gamer culture. Avid gamer a plus!

Benefits

• Competitive salary with potential bonus opportunities • Excellent benefits and paid time off • Matching RRSP or Simple IRA • Employee Assistance Program (EAP) • Virtual access to Dialogue or Magellan, our mental wellness and healthcare services app • Professional development and career support • Work-life balance wellness subsidies • Be part of “Giving Back” through a multitude of fundraising venues at DE • Employee events and team building exercises