Conversion Optimization Analyst

November 27

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Directive

WebsiteLinkedInAll Job Openings

NOCOLOGY • IT Support • Web Design • Cloud Hosting. JoomConnect

11 - 50 employees

🔒 Cybersecurity

🛍️ eCommerce

Description

• Directive Consulting is the performance marketing agency for SaaS and Tech companies. • The role reports to the Director of CRO. • Shapes and executes high-impact, data-driven strategies to enhance advertising. • Works directly with enterprise SaaS clients, creating custom strategies and executing CRO deliverables. • Demonstrates strategic leadership and brings expert knowledge in conversion rate optimization.

Requirements

• 5 years experience working at a performance/digital marketing agency (3 years specific to CRO, B2B/SaaS is a plus). • Ability to develop strategies to enhance a client’s CRO, by understanding their business, their traffic, and their overall marketing goals. • Equal parts competitive and curious; you’re a true problem-solver with proven success in leading strategic CRO initiatives with measurable conversion improvements. • Significant client-facing experience in a digital marketing agency, skilled in managing complex relationships and guiding clients through impactful CRO programs. • Knowledge and experience with design-related softwares including, but not limited to Figma, Adobe Creative Suite, Unbounce, Webflow. • Expertise with A/B and multivariate testing to analyze campaign performance data using CRO tools (e.g., Google Optimize, Optimizely, VWO, Adobe Target, Convert.com), research tools (e.g., Hotjar, Fullstory), web analytics (GA4, Adobe Analytics), heat mapping (Crazy Egg) and reporting and dashboarding (Looker Studio) to make data-driven decisions and optimize campaign performance. • Able to Identify new CRO growth opportunities for clients by analyzing existing messaging and copy, audits, and data/traffic analysis and communicating complex findings into clear, data-driven narratives. • Active participant in CRO thought leadership, conferences, and networking events, staying up-to-date on innovations and best practices in CRO and digital optimization.

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle. • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents. • Benefits to Support the Whole Person: • Mental - Access to certified therapists through Spring Health, membership to Headspace. • Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care. • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave. • Financial - Traditional and Roth 401(k) with a 3% company match. • Bonus - Annual bonus based on tenure, which scales in total amount over time.