CRO Analyst
November 27
Description
• Directive Consulting is the performance marketing agency for SaaS and Tech companies. • Focuses on SQLs and Customers instead of traditional metrics like MQLs. • Plays a crucial role in shaping and executing high-impact, data-driven strategies to enhance advertising, landing page and website conversion rates within our CRO service line. • Work directly with our enterprise SaaS clients, creating custom strategies and executing CRO deliverables. • Bring expert knowledge in conversion rate optimization, continuously refining processes for best-in-class performance. • Conduct CRO audits to assess clients’ strengths and weaknesses, providing persuasive advice for improvements.
Requirements
• 5 years experience working at a performance/digital marketing agency (3 years specific to CRO, B2B/SaaS is a plus) • Ability to develop strategies to enhance a client’s CRO, by understanding their business, their traffic, and their overall marketing goals. • Equal parts competitive and curious; you’re a true problem-solver with proven success in leading strategic CRO initiatives with measurable conversion improvements • Significant client-facing experience in a digital marketing agency, skilled in managing complex relationships and guiding clients through impactful CRO programs • Knowledge and experience with design-related softwares including, but not limited to Figma, Adobe Creative Suite, Unbounce, Webflow • Expertise with A/B and multivariate testing to analyze campaign performance data using CRO tools (e.g., Google Optimize, Optimizely, VWO, Adobe Target, Convert.com), research tools (e.g., Hotjar, Fullstory), web analytics (GA4, Adobe Analytics), heat mapping (Crazy Egg) and reporting and dashboarding (Looker Studio) to make data-driven decisions and optimize campaign performance • Able to Identify new CRO growth opportunities for clients by analyzing existing messaging and copy, audits, and data/traffic analysis and communicating complex findings into clear, data-driven narratives • Active participant in CRO thought leadership, conferences, and networking events, staying up-to-date on innovations and best practices in CRO and digital optimization
Benefits
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Benefits to Support the Whole Person: • Mental - Access to certified therapists through Spring Health, membership to Headspace • Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • Financial - Traditional and Roth 401(k) with a 3% company match • Bonus - Annual bonus based on tenure, which scales in total amount over time
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