Email Marketing Manager
November 14
Description
•Directive Consulting is the performance marketing agency for SaaS and Tech companies. •Manage our email marketing strategy to prospects •Support the roll out of integrated campaigns across all of our marketing channels •Work with our content team to get our message out to our prospects in the most effective way possible •Operationally align our programs with our personas and account segmentation •Look for new channels to grow our distribution to our target audience •Deeply understand and deliver content to our buyer personas •Write email copy, and be a part of our internal content review process •Help build and execute our plan to hit all net new business KPIs •Responsible for personal productivity and utilization •Work closely with internal service directors to help deliver their messaging to our prospects •Build strategic campaigns at different parts of the funnel •Communicate results and plans internally to help us all grow from your learnings
Requirements
•3+ years experience working in or with B2B SaaS •2+ Years in a Demand Generation Role •A good foundational understanding of B2B marketing specifically when it comes to paid advertising •Proficiency with Hubspot or other related tools •Incredible collaborator and driver of execution •Great communication and written skills and experience both internally and externally •Proven success driving company growth metrics - Know your numbers! •A unique perspective on how to drive value for SaaS •Equal parts competitive and curious; you’re a true problem solver •You live on the cutting edge of the industry, always looking for opportunities to grow and share •Ability to organize, prioritize and manage multiple projects simultaneously •You’re quality-obsessed and have not lost your soul for advertising •Willingness to travel to events ~3/year or as needed
Benefits
•🏠 We have a set living wage at Directive •🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle •Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents •🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace •💪 Physical - Gympass •🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave •💰 Financial - Traditional and Roth 401(k) with a 3% company match •🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time •🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!
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