Social Media Strategist
Yesterday
Description
• Are you a true marketing nerd with a passion for social media advertising? • Do you love building new things with a team motivated to win? • We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. • If you're ready to be part of something bold and transformational, this is the role for you! • The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. • In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. • You encompass our core values through every interaction; internally and externally. • Effectively manage approximately five mid-tier and enterprise accounts. • Meet and exceed department level KPIs, such as client growth and goal attainment.
Requirements
• 2+ years experience working at a performance/digital marketing agency (bonus for B2B) • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads • Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more • Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more • Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance • Ability to drive results and measure via OCT • Experience with audience segmentation by tier, job title etc. • Proven and measurable success with mid-market or enterprise accounts • Ability to translate and articulate strategy and tell stories with data • Equal parts competitive and curious; you’re a true problem solver • You live on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize and manage multiple projects simultaneously • You’re quality-obsessed and have not lost your soul for advertising • Travel to visit clients approximately once per year, per client or as needed
Benefits
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Benefits to Support the Whole Person: • Mental - Access to certified therapists through Spring Health, membership to Headspace • Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • Financial - Traditional and Roth 401(k) with a 3% company match • Bonus - Annual bonus based on tenure, which scales in total amount over time
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