VP of Brand Marketing

5 days ago

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Directive

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Directive is a Managed Services Provider based in Oneonta, NY$1. .$1

NOCOLOGY • IT Support • Web Design • Cloud Hosting. JoomConnect

11 - 50

Description

• We have a mature performance marketing team dedicated to Directive’s marketing, but this is our first year focusing on brand. • We are creating exceptional content, doing events, and want to build a legacy in SaaS. • You would own the entire marketing department and be responsible for exceeding both proposals held + bookings targets of $17m in 2024. • We believe that focusing on brand marketing (while maintaining our spend on direct response) will unlock incremental growth. • You will only be successful in this role if you are equally strong administratively as you are creatively. • Own the outcome of Directive’s marketing. • Have a strategy for function inside the marketing organization with clear milestones and KPIs. • Build out customer marketing and brand playbook. • Lead weekly leadership meetings across sales and marketing. • Skilled at having a large impact on bookings in a VP role. • Creative spark for marketing + deep understanding of marketers.

Requirements

• 10+ years of experience in brand advertising and marketing • I do not care if you have DTC only experience. I am looking to do something different than all the other agencies. • Brilliant strategist and a truly T-shaped marketer • Sophisticated executive who understands finance, buying centers, advertising, enterprise selling, events, branding, customer marketing and working alongside agency operations

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents • Benefits to Support the Whole Person: • Mental - Access to certified therapists through Spring Health, membership to Headspace • Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • Financial - Traditional and Roth 401(k) with a 3% company match • Bonus - Annual bonus based on tenure, which scales in total amount over time