Content Marketing Manager

July 23

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DoubleVerify

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DoubleVerify powers performance for the world's largest brands, marketplaces and publishers.

Impression Quality and Audience Quality Solutions for Brand Marketers • Ad Viewability, Ad Prominence, Impression Delivery • Transparency and Accountability to Digital Media • Brand Safety and Fraud Protection

501 - 1000

Description

• Reporting to the Sr. Manager, Content Marketing, the Content Marketing Manager will work cross-functionally with our growing marketing department, interfacing with the product and sales teams. • Write and edit a variety of marketing program deliverables, including blog posts, case studies, guides, emails, white papers and website copy • Support, plan and execute on a variety of marketing collateral • Optimize web content using data and SEO best practices • Ensure that messages are supportive of and consistent with marketing strategies and aligned with corporate goals • Meet regularly with the creative and marketing teams to support DV’s content roadmap and goals • Stay up to date with and research new product developments and industry trends to inform content development • Produce data-driven reports and present to the marketing team to iterate, improve and maximize results • Assist in preparing and presenting educational materials on writing best practices • Collaborate with marketing and design to plan and develop site content • Work with the marketing team to create audience-specific content that supports marketing goals • Collaborate with the marketing team to analyze content performance

Requirements

• Bachelor’s degree or higher in English, literature, communications, marketing, journalism or a related field (required) • 5+ years of experience writing and editing in a marketing role (required) • Acute attention to detail • Understanding of the digital advertising industry and related technologies • Knowledge of B2B content marketing, trends and best practices • Experience writing for products in the tech space a plus • Data-driven and analytical mindset • Expert-level organization and planning skills • Excellent verbal and written communication skills • Ability to juggle multiple projects with tight deadlines, while being flexible to accommodate shifting schedules • Demonstrated experience working in project management systems (e.g. Monday) • Experience working in content management systems (e.g. WordPress)

Benefits

• Bonus/commission (as applicable) • Equity • Benefits