Senior SEO Specialist

January 21

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Logo of DOZR

DOZR

DOZR is an online heavy equipment rental marketplace that connects contractors with rental companies across North America. It allows rental businesses to list their equipment and create their own ecommerce WebStores or list on the DOZR marketplace. Customers can search and book construction and earthmoving equipment from various suppliers such as Bobcat, John Deere, Cat, and more, with transparent pricing and convenient online bookings. DOZR aggregates equipment pricing and availability, offering a simple and efficient platform for contractors to rent equipment online without physical locations. The company's services include rental equipment protection and customer support for all rental details.

Construction • Sharing Economy • Software • Equipment • Heavy equipment

51 - 200 employees

Founded 2015

🚗 Transport

🏪 Marketplace

☁️ SaaS

📋 Description

• Develop and execute SEO strategies aligned with business goals to increase organic visibility and traffic. • Conduct in-depth keyword research and competitive analysis to identify growth opportunities. • Perform technical SEO audits and implement recommendations to improve site performance and crawlability. • Collaborate with cross-functional teams to create SEO-friendly content, identifying gaps, and leveraging AI-powered tools (if any) to drive organic traffic growth. • Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, and Ahrefs. • Stay current with SEO trends, algorithm updates, and best practices to maintain competitive advantage. • Develop and implement link-building strategies to improve domain authority. • Identify and address on-page and off-page SEO issues. • Collaborate with cross-functional teams to align SEO initiatives with broader marketing campaigns. • Meticulously monitor key SEO performance metrics and provide detailed reports to the leadership team to track progress towards aggressive traffic goals.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field. • 3-5 years of proven experience in SEO strategy and execution. • Proficiency in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.). • Strong understanding of search engine algorithms, ranking factors, and technical SEO. • Excellent analytical, problem-solving, and project management skills. • Strong communication and collaboration abilities.

🏖️ Benefits

• Great Benefits • Employee Stock Options • Ongoing career development, we invest in you!

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