Digital Marketing Specialist
6 days ago
Description
• DrBalcony is seeking a talented Digital Marketing Specialist to join our marketing team. • Responsible for planning, executing, and optimizing online marketing efforts. • Drive traffic, engagement, and conversions while ensuring brand consistency and online presence.
Requirements
• Plan, create, and execute digital marketing campaigns across platforms such as Google Ads, social media, and email. • Optimize campaigns for performance metrics including ROI, CTR, and conversion rates. • Analyze campaign data to provide actionable insights and improvements. • Perform keyword research to optimize website content and landing pages for organic search. • Monitor and improve site rankings using on-page, off-page, and technical SEO strategies. • Track organic traffic growth and adjust strategies to meet performance goals. • Manage company profiles on platforms such as LinkedIn, Instagram, Facebook, and Twitter. • Develop and execute content calendars to increase follower engagement and audience growth. • Monitor metrics such as impressions, reach, and engagement to enhance strategy. • Collaborate with content creators to produce high-quality blog posts, whitepapers, infographics, and videos. • Distribute and promote content across digital channels. • Track content performance metrics such as time-on-page and lead generation. • Create and manage email marketing campaigns, including newsletters and automated sequences. • Use A/B testing to optimize subject lines, CTAs, and email design. • Ensure compliance with email marketing regulations. • Track key performance indicators (KPIs) such as traffic, leads, and conversions. • Use tools like Google Analytics, SEMrush, or Salesforce to generate performance reports. • Present data-driven recommendations to stakeholders for campaign optimization. • Work with cross-functional teams to align marketing efforts with overall business objectives. • Stay updated with the latest digital marketing trends and tools to implement innovative strategies.
Benefits
• Competitive salary and benefits package. • Opportunities for professional growth and development. • A collaborative and innovative work environment. • Flexible working options, including remote work opportunities.
Apply Now