Operations and Brand Manager
September 17
Description
• Oversee day-to-day operations of both companies, ensuring efficiency and productivity across all departments • Develop and implement operational strategies to support business growth and scalability • Manage inventory, supply chain, and logistics to optimize product availability. • Develop new product formulas and identify new product opportunities and launches • Work with suppliers and manufacturers to launch new products and secure efficient pricing and costs • Lead the development and execution of brand strategy across all channels, with a focus on Amazon FBA and Shopify • Oversee product portfolio management, including new product development and existing product optimization. • Develop and implement digital marketing strategies to enhance brand visibility and drive sales. • Have a good eye for product and brand design. • Manage and optimize presence on Amazon, including product listings, A+ content, BSR and advertising campaigns. You will not need to manage ads directly, but work with a PPC manager and you should understand what they are doing. • Oversee the Shopify store, ensuring a seamless user experience and implementing conversion rate optimization strategies • Analyze performance metrics across platforms and implement data-driven improvements • Monitor Google Analytics and Google Search Console • Manage promotions and sales events • Foster a culture of innovation and continuous improvement • Work with content / social media manager to ensure the social and online presence is growing. • Coordinate promotional and sales strategies. • Work with PPC manager to grow the brand and improve sales
Requirements
• Experience in e-commerce operations and brand management, preferably in • Strong understanding of Amazon Seller Central / FBA and Shopify platforms • Strong understanding of digital marketing strategies, including SEO and social media marketing • Experience in product development and lifecycle management • Excellent analytical and problem-solving skills • Strong leadership and communication abilities • Bachelor's degree in Business, Marketing, or related field
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