Senior Lead Generation Specialist
April 2
Description
• Develop and implement comprehensive lead generation strategies to attract and engage potential customers across various channels, including digital marketing, content marketing, email marketing, social media, events, and partnerships. • Identify target audience segments and develop targeted messaging, lead magnets and content to capture interest and generate leads. • Manage and optimize lead generation campaigns to maximize lead quality, quantity, and conversion rates. • Monitor and analyze lead generation performance metrics, such as conversion rates, cost per lead, and return on investment (ROI), and make data-driven decisions to optimize campaigns. • Stay updated on industry trends and best practices in lead generation techniques and technologies, and implement innovative approaches to drive continuous improvement. • Utilize marketing automation tools and CRM systems to manage lead data, track lead interactions, and nurture leads through the sales funnel. • Develop and execute A/B tests and experiments to optimize lead generation processes and tactics. • Provide regular reports and updates on lead generation performance to senior management, highlighting key insights and recommendations for improvement.
Requirements
• Bachelor's degree in marketing, business administration, or a related field; advanced degree preferred. • Proven track record of success in developing and executing lead generation strategies in a B2B or B2C environment. • Strong understanding of digital marketing channels and tactics, including SEO, SEM, social media, content marketing, email marketing, and PPC advertising. • Experience with marketing automation platforms and CRM systems. • Analytical mindset with the ability to interpret data and metrics to drive decision-making and optimize campaigns. • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders. • Creative thinking and problem-solving abilities, with a focus on generating innovative ideas and solutions to drive lead generation. • Ability to manage multiple projects and priorities simultaneously in a fast-paced, deadline-driven environment. • Detail-oriented with a commitment to accuracy and quality in all aspects of work. • Strong leadership and team management skills, with the ability to motivate and inspire team members to achieve goals and objectives.
Benefits
• Negotiable salary
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