Digital Analyst

5 days ago

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Driven Technologies

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Description

• The Digital Marketing Specialist will manage data and digital analytics platforms. • Analyze and manage tools incorporated into digital advertising platforms. • Diagnose proprietary platforms and evaluate tools for desired activities traceability. • Perform diagnostic reports of proprietary platforms. • Create standard and custom events using GTM to optimize conversion campaigns. • Propose improvements in measurement strategies to provide more value in decision making. • Generate reports on integrated tools management.

Requirements

• Google Analytics (Universal / 4) - Management and monitoring of digital campaigns. • Google Tag Manager - Management and creation of events. • Installation of tracking codes and configuration of conversion events. Facebook Ads Pixel, Linked in Tracking Pixel, Google Ads. • Basic knowledge of HTML – JavaScript. • Basic understanding of web tagging. • Minimum 3 years in positions with management, configuration, and use of monitoring, traceability, and data analysis tools on proprietary digital platforms. • Intermediate English B2. • Knowledge of digital guidelines: Facebook Ads, Google Ads, Programmatic (desirable). • Knowledge of CRM platforms (desirable). • Knowledge of Google tools: Search Console, Keyword Planner, Page Speed – My Business, Google Data Studio (desirable).

Benefits

• 100% work-from-home incentives to help balance work and home life. • Access to technical training, soft skills development, and technical certifications. • Strong partnership with established clients. • Competitive salary structures. • Projects that help develop technical skills and keep you challenged and engaged with your work.