Principal Product Marketing Manager - Enablement

6 days ago

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Cross-platform file sync • File sharing • Online backup • Cloud storage • Collaboration

1001 - 5000 employees

Founded 2007

🏢 Enterprise

⚡ Productivity

Description

• We are seeking a strategic and experienced leader to join us as Senior Manager of Pricing and Packaging. • This role will drive the development and execution of pricing and packaging strategies that accelerate growth across a multi-product portfolio and align with a sales-led go-to-market (GTM) motion. • You will play a critical role in shaping the company’s monetization strategies, leveraging your expertise in multi-product environments and sales-led models to deliver exceptional results. Responsibilities: • Develop and implement a cohesive company-level pricing and packaging strategy, ensuring alignment with a sales-led GTM motion and multi-product offerings. • Drive revenue growth through innovative pricing models, bundling strategies, and tailored approaches for different customer segments, considering the nuances of multi-product environments. • Lead customer research initiatives, including quantitative pricing studies (e.g., conjoint analysis, Van Westendorp), and leverage insights to shape strategies that address customer needs and purchasing behavior in sales-led engagements. • Analyze customer, usage, transaction, and market data to identify key trends, inform strategic decisions, and deliver actionable insights to the executive team. • Partner with Sales, Product, Product Marketing, Finance, Sales Operations and Executive teams to ensure pricing and packaging strategies are operationally executable and aligned with broader business goals. • Present recommendations to senior leadership, driving alignment and gaining buy-in for strategies that impact revenue growth and customer satisfaction.

Requirements

• 8+ years of experience in the technology industry, with a focus on Pricing & Packaging, Monetization, Business Planning, Product Marketing, or Corporate Strategy. • 2+ years leading pricing and packaging initiatives in multi-product organizations with a sales-led GTM motion. • Proven success designing and executing monetization strategies that scale in sales-driven and multi-product settings. • Strong understanding of pricing frameworks and methodologies, including tiered models, value-based pricing, and usage-based approaches for complex product portfolios. • Advanced analytical skills with experience synthesizing large datasets into actionable strategies. • Familiarity with segmentation, predictive analytics, and sales enablement metrics. • Demonstrated ability to incorporate customer research into monetization strategies tailored to sales-led customer journeys. • Deep understanding of sales cycles and how pricing influences decision-making across deal stages. • Strong collaboration skills with experience leading cross-functional initiatives that require alignment across Sales, Product, and Marketing. • Exceptional communication and presentation skills, with a proven ability to influence senior executives.