Brand Marketing Lead
July 23
Description
• Develop and execute a robust marketing strategy tailored to the UK market, aligning with our global brand mission and values. • Conduct deep market research to understand consumer behavior, identify trends, and assess competitive dynamics to inform our brand positioning, messaging, and creative direction for the UK audience. • Design and implement integrated marketing campaigns across digital, social, out of home, PR, and experiential channels to drive brand awareness and customer engagement. • Identify and establish partnerships with brand ambassadors, influencers, and creators to enhance brand visibility and engagement. • Collaborate with our retail team to bring our brand to life in store. • Build and manage relationships with external agencies and vendors to deliver high-quality marketing initiatives on time and within budget. • Manage brand budget and allocate resources effectively to maximize ROI and achieve business goals. • Monitor and analyze brand performance metrics, providing regular reports and insights to senior leadership. • Lead and inspire cross-functional team members in a matrix organization, fostering collaboration and ensuring alignment with overall business objectives.
Requirements
• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus. • 10+ years of experience in marketing roles, with a significant portion spent in both CPG and start-up environments. • Experience in the personal care, cosmetics, and/or beauty industries preferred. • Proven success in launching and growing brands in new markets. • Proven track record of launching and scaling brands in new markets. • Deep understanding of the UK market and its unique consumer dynamics. • Exceptional communication and leadership skills, with the ability to inspire and motivate a team. • Strong leadership skills with the ability to inspire and motivate cross-functional teams. • Fluency in English is a must. Fluence in an additional European language is a plus. • Creative thinker with a strategic mindset and a results-oriented approach. • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Benefits
• medical • dental • vision • 401k with Squatch match • PTO • healthy snacks • frequent company events • free products!
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