Product Marketing Director - Ad Effectiveness

February 11

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Dynata

Dynata is a leading provider of data-driven insights and survey solutions, utilizing first-party data to help businesses make informed decisions. With a comprehensive suite of products, Dynata enables companies to find their audience, build surveys, connect data, and activate data across a global scale. Renowned for high data quality and innovative solutions, it serves diverse sectors, assisting in audience activation, creative testing, advertising effectiveness, and brand tracking through advanced analytics and AI technologies. Dynata's focus on connecting brands with audiences empowers businesses to make mission-critical decisions with confidence. The company is recognized for its commitment to diversity and inclusion and continues to be a top choice for reliable, human-sourced data globally.

Data and Insights Platform • Survey Authoring • Audience Selection • Data Analytics & Reporting • Sharing & Publishing

5001 - 10000 employees

🤝 B2B

☁️ SaaS

📋 Description

• Articulate the value of our full product portfolio • Build compelling product positioning and messaging • Create sales enablement and marketing campaigns • Define GTM strategy, positioning, value proposition, and messaging of existing and new products • Identify resource and functional challenges for sales teams and provide necessary support • Create sales enablement collateral and educate sales teams • Lead new product launch from strategy to execution • Develop and implement programs to achieve KPIs

🎯 Requirements

• Bachelor’s Degree, MBA preferred • 8-10+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms • Natural collaborator with willingness to drive hands on tactical execution • A self-motivated individual capable of working in a fast-paced, dynamic business environment • Excellent written, verbal, interpersonal, and presentation skills

🏖️ Benefits

• Full range of medical and other benefits dependent on full-time employment status • Discretionary incentive program may be provided as part of the compensation package

Apply Now

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