Director of Sales and Marketing

December 12

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Edify Software Consulting

WebsiteLinkedInAll Job Openings

e-Learning • Education Technology • FinTech • EdTech • Software

11 - 50 employees

📚 Education

Description

• The Sales and Marketing Director is responsible for driving business sales growth, increasing market share, and building long-term customer relationships. • Develop and implement comprehensive sales and marketing strategies aligned with Edify's vision and objectives. • Oversee and manage the performance, development, and alignment of marketing, sales, and customer relations representatives, fostering a collaborative, results-oriented culture. • Identify market trends, opportunities, and threats within the software consulting industry. • Lead market research to understand customer needs and define target markets. • Collaborate with senior management to shape and implement overall business strategies. • Lead the recruitment, hiring, and provision of appropriate training for the development of staff under their supervision. • Supervise the sales team, set goals, provide mentorship, and ensure achievement of targets. • Develop and execute sales plans, including B2B sales pipelines, key account management, and customer acquisition. • Build and nurture relationships with Edify's ideal customer profile, identifying and closing high-value opportunities. • Negotiate contracts and pricing with clients to ensure profitable outcomes. • Determine pricing strategy in collaboration with other departments. • Monitor and report on sales performance metrics, identifying areas for improvement. • Manage and nurture referral relationships and sales commissions. • Develop a comprehensive marketing strategy, including brand management, market research, refining the value proposition, and implementing effective marketing campaigns. • Build and manage the team, defining roles, responsibilities, and structure. • Collaborate with the technical team to position the company’s services and solutions compellingly. • Lead the development of marketing materials, including case studies, whitepapers, and presentations. • Manage relationships with external agencies for website development, content creation, and advertising. • Monitor and report on marketing performance metrics. • Support senior management efforts to position Edify as a thought leader in the custom software development industry within the EdTech space. • Develop and implement dynamic pricing strategies to optimize revenue, adapt to market conditions, and enhance competitive positioning. • Work closely with clients to understand their challenges and align solutions that meet their business needs. • Implement strategies to improve customer engagement. • Drive customer satisfaction through effective account management and customer service. • Implement strategies to improve customer retention and encourage recurring business. • Provide mentorship, training, and guidance to maximize individual and team potential. • Foster a collaborative work environment between sales, marketing, and service teams. • Drive training programs to enhance the sales and marketing skills of the team. • Lead recruitment, hiring, and the provision of appropriate training for the development of sales, marketing, and customer relations staff. • Oversee the sales and marketing budget, ensuring cost-effective strategies. • Track ROI on marketing campaigns and adjust strategies as needed to improve returns. • Manage financial forecasting related to sales revenue and marketing expenses. • Stay up-to-date on trends and innovations in software consulting, incorporating them into sales and marketing strategies. • Use CRM systems, marketing automation tools, and data analytics platforms to improve decision-making and reporting. • Leverage emerging technologies to drive sales and marketing processes in innovative ways.

Requirements

• A minimum of 7 years of experience in sales and marketing within the software, IT, or consulting industries. • Experience managing high-performance sales and marketing teams. • Experience in B2B sales and marketing, particularly in selling complex software solutions or services. • Previous experience in the EdTech sector is a plus. • Strong leadership and people management skills. • Excellent communication, negotiation, and presentation skills. • Analytical mindset with the ability to use data in decision-making. • Knowledge of digital marketing, SEO/SEM, social media, and marketing automation tools. • Proficiency in CRM software (e.g., HubSpot) and project management tools such as Click-Up. • Ability to work collaboratively across departments and build strong relationships with internal and external stakeholders.

Benefits

• 100% work remote from any part in Costa Rica. • Digital Nomad. • Monthly Internet connectivity allowance. • Private health insurance for employees (90/10), 50% for beneficiaries (spouse and children). • International Health Insurance. • Marriage leave. • Bereavement leave. • Sick days. • Ergonomic equipment. • Educational assistance (courses, certifications, books). • Life insurance for employees. • $800 referral bonus. • Personal support through our wellness department. • Dental insurance. • Optical insurance. • Snacks and beverages if you want to work at the office. • Free Parking. • Meal allowance if you want to work at the office. • Flex time.