Technical Product Marketing Specialist

3 days ago

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Logo of Effectual

Effectual

cloud technology • cybersecurity • cloud enablement • cloud migration • cloud cost optimization

201 - 500 employees

🏢 Enterprise

🤖 Artificial Intelligence

💰 Private Equity Round on 2019-11

Description

• Define and deliver technical solution benefits, positioning, and expertise to sales representatives and solution engineering teams, ensuring all messaging highlights AWS as the foundational cloud platform. • Develop product and solution messaging specific to AWS service offerings, tailoring content by buyer persona, and crafting strategies to overcome competitive objections. • Create and refine sales materials—including scripts, presentations, and demonstration outlines—that highlight the unique advantages of AWS-based solutions. • Contribute to marketing programs, campaigns, and collateral, incorporating AWS best practices to drive demand and differentiate our services in a crowded marketplace. • Employ strong communication and emotional intelligence skills to gather input from stakeholders, manage expectations across teams, and influence decision-making in a dynamic organizational environment. • Translate abstract AWS-centric concepts into actionable go-to-market plans, from initial idea to execution-ready deliverables. • Develop comprehensive GTM collateral that emphasizes our AWS expertise, ensuring organizational readiness and alignment across sales, marketing, and technical functions. • Continuously research the competitive landscape, maintaining up-to-date comparisons and evaluations of other AWS-focused consultancies to inform messaging and positioning strategies.

Requirements

• 5+ years of experience in technical product marketing, cloud solutions, or a related field. • Proven track record of working with customers to understand and translate their cloud technology needs into actionable outcomes. • Strong experience synthesizing data from multiple sources and developing clear, portfolio-level messaging. • Exceptional communication and collaboration skills, with the ability to work effectively across engineering, marketing, and sales teams. • Technical knowledge of cloud computing services, including AWS offerings (e.g., Analytics, Compute, Databases, Security). • Self-motivated and able to work independently in a part-time contractor capacity.

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