Growth Marketing Specialist

February 15

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Embrace

Embrace is the only observability platform purpose-built for mobile. Companies, including GOAT, Hilton, P&G, Owlet, and Home Depot, partner with Embrace to observe, proactively analyze, and access the unique datasets of phones, tablets, point-of-sale systems, IoT, cars, and other devices. Their entire teams, whether engineering, marketing, or business intelligence, use Embrace to create and optimize the experiences of their end-consumers and workforces.

51 - 200 employees

πŸ“‹ Description

β€’ We are seeking a detail-oriented and data-driven Growth Marketing Specialist to support our efforts in driving pipeline growth and lead nurturing. β€’ In this role, you will manage campaigns across platforms, create engaging landing pages and email workflows, and work closely with cross-functional teams to execute impactful demand generation initiatives. β€’ The ideal candidate is experienced with tools like RollWorks and LinkedIn, understands the importance of alignment with BDRs, and thrives in a fast-paced, results-oriented environment. β€’ As the only user-focused, mobile-first observability solution built on OpenTelemetry, Embrace delivers crucial insights across both DevOps and mobile teams to illuminate real customer impact – not just server impact – to deliver the best app experiences.

🎯 Requirements

β€’ 3+ years of experience in demand generation, ABM, or digital marketing for B2B companies. β€’ Hands-on experience managing ABM platforms like RollWorks, Demandbase or similar tools. β€’ Proficiency with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce). β€’ Strong skills in creating and optimizing landing pages, email campaigns, and paid campaigns. β€’ Data-driven mindset with the ability to analyze and report on campaign performance. β€’ Excellent project management skills and attention to detail. β€’ Campaign execution in the mobile or open source space is a plus! β€’ Experience marketing to a DevOps, SRE and/or Engineering persona. β€’ Experience working with BDR or SDR teams to align marketing and sales efforts. β€’ Knowledge of A/B testing methodologies for landing pages, email campaigns, and paid ads.

πŸ–οΈ Benefits

β€’ equity β€’ other benefits as detailed on our careers page.

Apply Now

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