Marketing Operations Specialist

November 13

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Employment Hero

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HR Software • Employee Benefits • HR System on Cloud • HR Platfrom • HR System

501 - 1000

💰 Series F on 2022-02

Description

•Our mission and where you fit in •We’re searching for a dynamic Marketing Operations Specialist to drive the planning, prioritisation, and management of our B2B Customer Engagement Platform (CEP) initiatives. •As our Marketing Operations Specialist, you'll be responsible for: •Lead the strategic planning and execution of B2B CEP initiatives, focusing on optimising marketing automation, workflows, and internal processes. •Scope and capture requirements for implementing new marketing priorities, collaborating closely with marketing, growth, and engineering teams. •Drive the integration of Braze as well as assist with the governance of the Braze platform. •Ensure the integrity and accuracy of customer data, maintaining compliance with data privacy regulations. •Develop reports and dashboards to measure marketing performance, automate reporting processes, and enable data-driven decisions. •Collaborate with internal teams and external partners to develop cross-platform digital solutions and improve marketing technology strategies. •Document processes, suggest improvements, and provide training to empower stakeholders to use new tools effectively. •Monitor platform performance to ensure smooth delivery of high-quality marketing campaigns. •Develop tailored VIP and high-value customer initiatives using Braze to create engaging marketing experiences that drive business growth. •Experience is important, but for us the biggest measure of success is people who can live and breathe The EH Way of working. •The EH Way is how we describe our culture at Employment Hero and how we all operate. •You’ll love working with us if: •Revolutionising employment gets your heart racing. •You thrive on the flexibility (and responsibility) of a remote-first business. •Our values align, and shape how you show up every day. •You love the dynamic pace of a startup, are driven by innovation, and enjoy working with other smart people.

Requirements

•Extensive experience with marketing automation platforms, particularly Braze, and a technical foundation in SQL for data manipulation, and Liquid, HTML and CSS for campaign customisation. •Strong expertise in data management, including data import, export, validation, and hygiene. •Solid understanding of audience segmentation, campaign targeting, and the ability to develop insightful reports and dashboards. •Familiarity with analytics tools such as Google Analytics or Tableau. •Proven ability to collaborate effectively with stakeholders to align technology solutions with business goals •Strong familiarity with data modelling platform DBT highly valued. •Experience with RestAPIs and Postman is welcome.

Benefits

•A generous budget for your home office. •Cutting-edge tools and technology. •Reward and recognition programs - because great work should be recognised and rewarded. •Cashback offers and discounts on popular brands through our Swag app. •Employee Share Option Program: be an owner of Employment Hero. •Annual Global Gathering - so far we’ve been to Thailand, Vietnam, Bali and are excited to meet in Dubai in 2025.