Senior SEO & Content Marketing Manager

August 15

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Employment Hero

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Work easy. The smarter way to manage people, payroll and productivity.

HR Software • Employee Benefits • HR System on Cloud • HR Platfrom • HR System

501 - 1000

💰 Series F on 2022-02

Description

• Help refine an SEO content strategy for the UK market and develop a plan to create content and drive our audience to that content. • Use tools throughout our tech stack (Google Analytics, SEM Rush, etc.) to gain insights into our audience to further develop and refine our content strategy. • Craft compelling content that aligns with the overall business objectives and content themes. • Write a variety of content across the customer journey; thought-leadership reports, guides, blog posts, landing pages, editorial content with PR, script writing for video and/or radio, and paid & organic social content. • Collaborate with cross-functional teams (design, website, sales, marketing) across the business to drive projects forward and meet deadlines. • Review and edit content created by other team members or external contributors to ensure accuracy, clarity, and alignment with brand guidelines. • Stay informed about the latest content marketing trends, and industry news to maintain a fresh and relevant perspective.

Requirements

• Minimum of 6 years experience in a content marketing role, demonstrating the ability to use content effectively to drive traffic. • Strong understanding of SEO best practices and the ability to optimise content for organic traffic generation. • Ability to analyse current SEO performance using the existing tech stack, understand opportunities, and make a plan to act • Familiarity with various content needs across the customer journey, and knowledge of which content formats work best in different contexts. • Experience in defining and tracking key metrics related to content performance (e.g. engagement, leads, conversions) and analysing data to measure effectiveness. • Comfortable working with emerging brands that don’t have set TOV guidelines. • Meticulous attention to detail and a proactive approach to managing projects. • Motivated self-starter with the ability to work in a fast-paced environment. Capable of working independently, while also being a collaborative team player. • Strong communication skills, and able to manage a flexible calendar to meet with global team members on a weekly basis (UK, Singapore/Malaysia, Australia). • Proven project and logistics management skills with an ability to prioritise and delegate tasks. • Experience with Marketo and Wordpress a plus.

Benefits

• A generous budget for your home office • Cutting-edge tools and technology. • Reward and recognition programs - because great work should be recognised and rewarded. • Learning and development (including an external study policy, live monthly professional development classrooms, and premium online learning content). • Employee Share Option Program: be an owner of Employment Hero. • Annual Global Gathering - so far we’ve been to Thailand, Vietnam and are excited to meet in Bali in September 2024.