Copywriter

September 22

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Student Search • IP Targeting for Education • Digital Advertising • Enrollment Marketing • Enrollment Management Consulting

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Description

• Write compelling and engaging copy matching higher education clients' brand voice • Create messaging that resonates with target audience aged 16-18 and young professionals • Collaborate with account and project managers for content development • Ensure all copy is clear, concise, and error-free • Stay updated with industry trends and best practices

Requirements

• Five or more years of copywriting experience • Bachelor's degree in marketing, communications, journalism, or related field • Proven experience as a copywriter, preferably in B to C marketing • Strong understanding of target audience and the ability to create messaging that engages and drives conversions • Excellent writing, editing, and proofreading skills with a keen eye for detail • Ability to write in a way that matches each higher education institution's brand voice • Experience with data-driven or variable messaging based on audience characteristics or segmentation • Strong collaboration and communication skills • Ability to engage with higher education constituents and project team members proactively and positively • Advanced knowledge of word processing programs and software is a must • Must be self-sufficient in decision-making skills, and exhibit superior time management skills • Ability to work under pressure and handle many tasks at once is essential • Must be outgoing and have good critical thinking and problem-solving skills