Senior Digital Marketing Manager
November 28
Description
• The Senior Manager of Digital Marketing is responsible for developing, executing, and optimizing digital marketing strategies across multiple channels to drive brand awareness, lead generation, and engagement to support commercial growth. • Requires a strategic thinker who can build and lead a team managing cross-functional initiatives and leveraging data for informed decisions. • Expert in conversion optimization, Marketing automation platforms, SEO/SEM, and paid performance marketing. • Develop and implement comprehensive digital marketing strategies aligned with business goals and market trends. • Oversee functionality and content of websites to ensure a seamless user experience and optimal conversion rates. • Utilize Salesforce for marketing automation and customer segmentation strategies. • Develop email marketing campaigns to drive engagement and new opportunities. • Manage SEO initiatives and oversee SEM campaigns. • Monitor digital marketing performance metrics, conduct ROI analysis, and optimize campaigns. • Manage digital marketing budget and conduct regular market research.
Requirements
• Experience: 7+ years of progressive experience in digital marketing, focusing on website management, Salesforce CRM, email marketing, and SEO/SEM. • Leadership: Proven track record of driving cross-functional collaboration and delivering successful digital marketing strategies to support campaigns. • Technical Skills: Expertise in Salesforce CRM, CMS platforms (e.g., WordPress), marketing automation tools (e.g., Pardot), and SEO/SEM tools (e.g., Google Analytics, SEMrush). • Analytical Skills: Strong analytical abilities with experience in data-driven decision-making and proficiency in analyzing metrics and KPIs. • Communication: Excellent verbal and written communication skills, English, with the ability to effectively present ideas, influence stakeholders, and build strong relationships internally and externally. • Strategic Thinking: Demonstrated ability to think strategically, innovate, and execute digital marketing initiatives and campaigns to drive business growth and achieve measurable results. • Bachelor’s degree in marketing, Communications, Business Administration, or related field. • CRO Experience: Preferred but not required.
Benefits
• Training and career development opportunities internally • Strong emphasis on personal and professional growth • Friendly, supportive working environment • Opportunity to work with colleagues based all over the world, with English as the company language
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