Marketing Manager - Remote

April 2

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Escalon Services, LLC

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Escalon Services, LLC is a comprehensive business services provider offering a full spectrum of essential back-office operations such as accounting, bookkeeping, taxes, insurance, payroll, benefits, and recruiting. Serving over 5,000 clients, Escalon aims to be an integral part of growing businesses by taking care of their essential business services, thus allowing them to focus on growth and development. Escalon excels in optimizing financial operations, enhancing human resources functions, and managing business risks with their experienced team, tailored solutions, and strategic partnerships that foster trust and business efficiency. Escalon is recommended highly by its clients for its responsiveness, expertise, and ability to help businesses scale effectively.

Finance • Bookkeeping • HR • Accounting Services • Benefits

1001 - 5000 employees

Founded 2006

💸 Finance

👥 HR Tech

💰 Private Equity Round on 2022-10

📋 Description

• Our client powers a demand-side platform for CTV campaigns that reaches highly targeted audiences across all major markets. • Purpose built in 2017 by ad tech professionals with decades of experience, making TV accessible for all. • Seeking a Marketing Manager to lead key initiatives, drive awareness, and generate demand. • This role can be based anywhere in the US and will be fully remote. • Plan, coordinate, and execute industry events, trade shows, and maintain a calendar of programs. • Develop event strategies to drive lead generation and brand awareness. • Manage logistics, sponsorships, and post-event follow-ups. • Track and analyze event ROI, optimizing for future events. • Develop and execute multi-channel marketing campaigns to generate demand. • Collaborate with sales and product teams to align campaigns with business goals. • Monitor campaign performance and optimize lead nurturing sequences. • Serve as the marketing subject matter expert of HubSpot and optimize the platform. • Develop and manage content marketing efforts based on a broad set of audiences and products. • Create engaging email campaigns, landing pages, and digital ad copy. • Oversee the production of marketing videos, graphics, and other visual content. • Collaborate with the marketing team to refine messaging and storytelling. • Support broader marketing initiatives as needed.

🎯 Requirements

• 5+ years of B2B marketing experience, preferably in SaaS or ad tech • Proven experience in event planning, campaign execution, and content creation • Strong writing skills with the ability to craft compelling marketing materials • Proficiency in content marketing, email marketing, and social media • Deep expertise with marketing tools, such as HubSpot, Salesforce, Google Analytics, and WordPress • Experience with design tools (e.g., Canva, Adobe Creative Suite) • Data-driven mindset with experience analyzing campaign and content performance • Excellent communication skills with the ability to manage up • Thrive in fast-paced environments and find creative solutions to challenges with little guidance • Ability to manage multiple projects simultaneously while maintaining high quality • Very high work ethic and ability to operate autonomously