Marketing Manager

February 18

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eTeacher Group

WebsiteLinkedInAll Job Openings

Who are we?

elearning • onlineeducation • onlinelearning • edtech • STEAM

501 - 1000 employees

📋 Description

• eTeacher Group is an EdTech pioneer and innovator • Our strategy is to continue on our path of innovation to deliver personalized, outcome focused learning experiences • We are seeking an experienced Marketing Manager to lead and drive the comprehensive marketing strategies for our brands. • The successful candidate will own the end-to-end marketing vision for their respective brand, with a specific focus on monetization through upsell opportunities by expanding products, exploring additional sales channels, and optimizing existing ones. • This role will involve working closely with various teams to achieve revenue growth and business objectives. • Lead the development and execution of marketing strategies for the assigned brand(s), including benchmarking, market research, customer segmentation, and competitive analysis. • Define and drive monetization strategies by identifying new upsell opportunities within existing products and services. • Manage GTM planning and execution, ensuring a cohesive marketing vision from product positioning and messaging to launches and campaigns.

🎯 Requirements

• Minimum 4-6 years of experience as a Product Marketing Manager, Marketing Manager, or similar role with significant experience in e-commerce, online sales management, and upsell growth strategies. • Proven track record of driving revenue growth through upsell opportunities and introducing new products or sales channels. • Marketplace experience is strongly preferred (e.g., Amazon, Etsy, or other platforms). • Strong understanding of online sales platforms, customer acquisition funnels, and revenue optimization strategies. • Experience in managing and growing e-commerce platforms and working with digital marketplaces. • Proficiency in market analysis, data interpretation, and utilizing insights to guide product positioning and optimize marketing strategies. • Hands-on experience with tools like Google Analytics, performance dashboards, and data visualization tools. • Proven experience in developing and executing go-to-market strategies for both product launches and ongoing marketing initiatives. • Strong interpersonal skills with the ability to work cross-functionally and communicate effectively with stakeholders at all levels. • Experience in managing multiple projects and aligning teams toward common goals. • A proactive, can-do attitude with a demonstrated ability to work autonomously in a fast-paced, dynamic environment.

🏖️ Benefits

• 100% remote work from the comfort of your home • Opportunity to work with leading educational brands in a global environment • Collaborative, dynamic work culture that fosters innovation and growth