Head of Marketing Analytics

6 days ago

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Logo of Ethos

Ethos

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

Life Insurance β€’ Term Life Insurance β€’ Technology

201 - 500 employees

πŸ“‹ Description

β€’ About Ethos: Built to make life insurance faster and easier. β€’ Head of Marketing Analytics: Lead analytics supporting performance marketing efforts. β€’ Develop measurement frameworks and data-driven insights for marketing efficiency. β€’ Track and report on key marketing KPIs in alignment with growth goals. β€’ Establish best practices for marketing measurement and customer segmentation.

🎯 Requirements

β€’ 8+ years of experience in marketing analytics, growth analytics, or data science. β€’ Proven experience leading and mentoring marketing analytics teams. β€’ Strong proficiency in SQL and data visualization tools (e.g., Looker, Tableau, Mode). β€’ Experience partnering with data scientists to build predictive models. β€’ Familiarity with MarTech and adtech platforms. β€’ Ability to work cross-functionally and present insights to executive stakeholders. β€’ Excellent communication skills with the ability to simplify complex data insights.

πŸ–οΈ Benefits

β€’ Salary range: $180,000 - $318,000 per year. β€’ Base salary only, not including bonus, equity, or benefits.

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