Product Owner - Media

6 days ago

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EverCommerce

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EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

SaaS • Software • Services • SMB

1001 - 5000 employees

Founded 2016

☁️ SaaS

🤝 B2B

🛍️ eCommerce

💰 Private Equity Round on 2019-07

📋 Description

• We are seeking an experienced Product Owner - Media with expertise in both paid and organic media • Lead the development and optimization of media platforms, tools, and delivery channels • Collaborate with cross-functional teams to ensure we leverage the best tools and channels for success • Analyze and manage paid media channels, including search, social, programmatic, native, and display • Develop and execute SEO strategies to improve organic rankings, traffic, and lead generation • Partner with design and engineering teams to refine user experiences that enhance engagement and conversions • Ensure the successful integration and scalability of third-party media and SEO tools • Conduct comprehensive evaluations of media tools and platforms • Act as a bridge between product, media, and engineering teams • Communicate findings and recommendations effectively to executive leadership and cross-functional teams

🎯 Requirements

• 5+ years as a Product Owner, preferably in a media buying agency, ad tech, or digital marketing-focused organization • Experience driving B2C leads through paid and organic channels • Proven track record of SEO strategy and performance optimization • Demonstrated expertise in CRO, UX/UI, and conversion optimization techniques • Strong understanding of search, social, programmatic, native, and display advertising platforms • Proficiency with SEO tools (Google Search Console, SEMrush, Ahrefs, Moz) and analytics tools (Google Analytics, Heap, Pendo) • Familiarity with web development fundamentals (HTML, CSS, JavaScript) as they relate to SEO • Experience evaluating and integrating media platforms and tools - Experience finding, selecting, and implementing a CMS • Ability to conduct RICE analyses, cost-benefit evaluations, and business cases for technology decisions • Strong ability to analyze performance data, campaign results, and SEO metrics to drive actionable insights • Experience translating product roadmaps into actionable development tasks including Epic, Story, and Acceptance Case creation • Ability to lead proof-of-concept initiatives and scale successful solutions • Strong project management skills to drive cross-functional execution and on-time delivery

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development through Udemy • Robust health and wellness benefits, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program • Student Loan Repayment Program