Marketing Operations Specialist
November 20
Description
• Support the planning and execution of customer focused marketing campaigns, programs, and initiatives. • Drive webinar program setup, support, and management. • Provide logistical and administrative support for hosted and industry events. • Will be a contributor and owner to the optimization, execution, and measurement of marketing campaigns, account-based marketing, and events. • Collaborate with fellow marketers, sales professionals, business analysts, and marketing leaders to ensure marketing execution meets desired outcomes and needs. • Develop and implement marketing plans. • Support the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, webinar, and event planning/coordination. • Assist with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns. • Perform other duties when needed
Requirements
• Typically requires a Bachelor’s degree in Marketing, Communications, or related field and a minimum of 2 years of related experience; or an advanced degree without experience; or equivalent work experience. • Good technical skills, creativity, analytical abilities, and communication skills • Beginner knowledge of marketing principles, strategies, and theories • Beginner knowledge in Salesforce, specifically campaign management and reporting • Must be an energetic self-starter who works well independently and in a team setting
Benefits
• Health & Wellness • Hybrid Work Opportunities • Flexible Time Off • Career Development & Mentoring Programs • Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents • Community Volunteering & Company Philanthropy Programs • Employee Peer Recognition Programs – “You Earned it”
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