Digital Marketing - ABM Specialist

6 days ago

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Exactera

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Transfer pricing • Income tax provision • R&D tax credit • Corporate tax compliance solutions

51 - 200 employees

💸 Finance

🏢 Enterprise

🤖 Artificial Intelligence

Description

• Develop and execute impactful campaigns across multiple channels. • Launch, monitor and optimize SEM campaigns on Google and Bing. • Coordinate ABM campaigns and strategy by serving as 6Sense point-of-contact. • Develop and optimize software review site presence on G2, Capterra, Software Advice, and others. • Refine audience segments and deliver personalized marketing messages. • Assess SEO status and carry out SEO-related projects. • Oversee UTM process, ensuring accurate tracking of inbound digital marketing leads. • Analyze campaign performance, ROI and spend through GA4, Looker Studio, and Tableau. • Create monthly SEM and SEO performance reports. • Assist with website updates and landing page creation. • Support product launches, promotions, and customer engagement initiatives. • Track and manage campaign budgets closely.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field. • 5+ years of marketing experience, with 3+ years in SEM/ABM. • Proven experience in a similar role within the SaaS industry, ideally with a fintech company. • Strong understanding of digital marketing principles and best practices. • Proficiency in 6Sense, Looker Studio, Tableau, and Salesforce. • Familiarity with Asana, WordPress, Mutiny, and Marketo or HubSpot is a bonus. • Excellent written and verbal communication skills. • Strategic and creative thinker with a continuous improvement mindset. • Analytical with a data-driven approach to decision-making. • Self-starter with the ability to work independently.

Benefits

• A collaborative team culture with opportunities for career development. • Ample opportunities to be recognized, build valuable skills, and grow your career. • Generous vacation policy, including paid parental leave and Summer Fridays. • Comprehensive health plans with FSA and HSA options. • 401(k) retirement plan. • Life and disability insurance coverage. • Supplemental benefits like a dependent care savings plan, pet insurance, will preparation, and an employee assistance program.